FSBO is For Sale By Owner and literally means that you as a home-seller, are selling your home without a Real Estate Agent. They market their home this way to avoid the 6-7% commission.
In fact, there are many FSBO websites that home-sellers attempt to use to market their homes, but realistically, none are as effective as the Multiple Listing Service or MLS. Because 80-90% of homes purchased today are found by Realtors scouring those listings for their potential buyers, the MLS is the gateway to selling a home. Not adding a home to the local MLS, is like not revealing that home's availability to hundreds and maybe thousands of Realtors.
The only way to take advantage of the marketing power of the MLS, as well as to keep the individuality of a FSBO, is to list as a Flat Fee MLS.
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